Nokia has announced that since the 21 January 2010 launch of the new version of Ovi Maps with free walk and drive navigation, there have been over 1.4 million downloads. The one million mark was reached just one week after the launch.
“We’re averaging a download a second, 24 hours a day,” said Anssi Vanjoki, Executive Vice President, Nokia.
The success of the new version Ovi Maps is a key part of Nokia’s strategy to lead the market in mobile maps, navigation and location-based services. By leveraging its investment in NAVTEQ, Nokia has been able to remove the costs associated with navigation for drivers and pedestrians and is quickly activating a massive user base to which it can offer new location features, content and services.
As of 31 January 2010 the top five countries downloading the new version of Ovi Maps were: China, Italy, UK, Germany and Spain.
From next month, all new Nokia GPS-enabled smartphones will include the new version of Ovi Maps, pre-loaded with local country map data, with high-end walk and drive navigation and access to Lonely Planet and Michelin travel guides at no extra cost.
Ovi Maps covers more than 180 countries with car and pedestrian navigation for 74 countries, in 46 languages, and traffic information for more than 10 countries. There are more than 6000 3D landmarks for 200 cities around the world. Lonely Planet and Michelin guides have information on more than 1,000 destinations globally.