TomTom has announced that it is expanding into Morocco. TomTom is entering the market with two products: the mid-range TomTom XL (including maps from Morocco and Europe) and the entry-level TomTom Start (including maps from Morocco). The products will be distributed by MCI, a leading distributor in Africa, and sold through major consumer electronics retailers across Morocco.
“With over two million cars on the road every day, Morocco is a country with great potential for us, making it a logical next step in our expansion strategy in North Africa,” says Frédéric Langin, TomTom’s Vice President Sales France Middle East North Africa. “We are confident that we will become the leader in navigation here, just as we are in other countries.”