Pandora hires Sirius XM Exec to help grow in the automotive industry

Pandora has hired a Sirius XM Radio Inc. executive George Lynch to help grow its in-vehicle internet radio initiative.

This news comes on the heels of recent deals between Pandora and Ford, as well as with radio manufacturers.

George Lynch comes from Sirius XM after 11 years at the company where he held the positions of Director, OEM Accounts and, since 2004, Vice President, Automotive Partnerships.

Lynch previously held positions at Panasonic Automotive Electronics Company, Aisin World Corporation of America and United Technologies Automotive Group.

“George is bringing to Pandora his 20 years of experience pioneering new radio technology into vehicles, where fifty percent of all radio listening occurs,” said Pandora SVP Jessica Steel. “Delivering Pandora’s personalized internet radio to our 48 million listeners in their vehicles is a key focus of our company this year and we think we have got the best person on board to help Pandora cement our presence in the automotive arena.”

“I have been fortunate in my career to have the opportunity to evangelize new radio technologies in the automotive industry and forge the partnerships with automakers that make them a reality for consumers,” Lynch added. “Pandora is radio at its most innovative: wholly personalized and ever-present. I’m excited to introduce Pandora into connected vehicles.”

Courtesy: Orbitcast.

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