China: Nokia launches DRM-free Comes With Music service

Nokia has launched ‘Comes With Music’ in China – the first device and PC-based free, legal, DRM-free music download service in the world’s biggest mobile market.

The launch of Nokia’s unlimited music download offering in China adds further momentum to Nokia’s leadership in the world’s highest growth markets including Brazil, Russia and Indonesia.

The forthcoming launch of the service in India will add significant scale and differentiation in another critical market.

In a local partnership with Huadong Feitian, the China launch further showcases Nokia’s expertise in delivering music services, tailored to local consumer needs.

At launch, consumers can get unlimited music downloads with the purchase of any one of eight devices, to include the Nokia X6 32GB and Nokia X6 16GB, Nokia 5230, Nokia 5330, Nokia 5800w, Nokia 6700s, Nokia E52 and Nokia E72i. Entry level prices will start from EUR 140, excluding local taxes and subsidies.

The Comes With Music service will be known locally within China as Yue Sui Xiang.

Source: Nokia.

Note: In an interview with Engadget, Jyrki Rosenberg, Director of Music at Nokia has said that while DRM-free music aligns with Nokia’s global vision, he had nothing to announce for the US or Europe today.

The plan to go DRM-free in China was in part driven by rampant, local piracy concerns — recovery of any revenue was better than nothing at all in the eyes of the Big Four (music labels).

Jyrki also told us that Chinese CWM subscriptions will be 1 year in length but the terms of renewal are still being hammered out.

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