FLO TV to get interactive features

FLO TV Incorporated, a wholly owned subsidiary of Qualcomm has announced that it is working to enhance its mobile TV service with new applications that integrate video with Web-based content and social media tools.

New service applications will include:

* Interactive features that will enable users to interact with programming and advertising, allowing consumers to click for more information about a show or click to buy an advertised product.

* Pay-per-day passes designed to offer pay-as-you-go flexibility, providing consumers the ability to watch the FLO TV service without committing to a recurring monthly subscription. Event passes will provide an easy way for existing FLO TV subscribers to add premium content such as limited engagement, special events to their programming lineup.

* Time-shifted viewing, or ‘catch-up TV,’ that will allow popular shows to be stored on FLO-enabled mobile devices, thereby granting viewers the ability to watch their favorite shows on-demand, even outside of a coverage area.

At a time when mobile devices such as smartphones, e-readers and tablets are proliferating and data consumption is increasing, FLO TV’s nationwide network can alleviate cellular network congestion to meet the growing consumer demand for mobile media access across a wide range of devices.

Source: Qualcomm.

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