Chart courtesy: Canalys
Smart phone volumes continued their climb in Q1 2010 as volumes reached 55.2 million.
The sector weathered the period of economic uncertainty well, and growth has fully rebounded at 67% year-on-year, which is the highest growth rate seen since the end of 2007. Nokia led the market once again, with a new smart phone volume high of 21.4 million units shipped, around twice the volume of nearest competitor RIM.
Nokia showed strong growth across all regions, with Latin America the highest growth market, but with the lowest volume. Notable growth came from APAC, which reached just under 10 million units and saw 70% growth year on year. The Greater China area alone has seen nearly 90% growth compared with a year ago, reaching 5.7 million units.
RIM was another vendor to forge ahead, particularly on the back of its impressive performance in Latin America where it saw 297% growth in Q1 2010. It also enjoyed a strong performance in APAC with 215% growth, driven primarily by the markets of Southeast Asia.
RIM is continuing to demonstrate its growing appeal among consumers worldwide, and its ability to build new operator partnerships and effective channel strategies in developing markets.
While the top two vendors performed well in terms of volume, their market share is still under pressure from Apple, which has made share gains over the past year, climbing from 11% a year ago to 16% in Q1 2010.
Other notable performers with triple-digit growth among the top 10 vendors were Sony Ericsson and Palm, which saw 292% and 129% year-on-year growth respectively.