“By combining services with devices, Nokia is in a stronger position to grow and create more value for our shareholders,” CEO Kallasvuo said. “We still have plenty of work to do, but we have built a solid foundation. We believe in our strategy.”
Nokia’s strategy is based on the vision of a future that is truly mobile. People increasingly live their lives in ways that are free from the constraints of place; they want to be able to access and experience the things that matter to them, and share those experiences with others, wherever they are and whatever they happen to be doing.
Kallasvuo said about 83 million people around the world are already registered active users of Nokia services, which increasingly are included with the purchase of a Nokia mobile device.
As evidence of Nokia’s achievements thus far, Kallasvuo cited the following statistics:
– The Ovi Store, which opened a year ago this month, is now averaging about 1.7 million downloads a day. There are also localized versions of the store in 18 countries, supporting 30 different languages.
– Nokia’s free pedestrian and car navigation software has been downloaded more than 10 million times since it was launched in January. The service is now available for more than 70 countries and in more than 45 languages.
– Comes With Music, which makes millions of songs available for download at no extra cost for up to a year with the purchase of certain Nokia devices, was recently launched in China and India – two of the world’s largest and fastest-growing markets.
– Nokia Messaging is growing rapidly, supported by more than 70 operators globally.
– Ovi Mail, which is targeting the billions of potential first-time e-mail users around the world, has registered 8 million subscriptions. That’s a rate of about 1 million subscribers a month.
– Nokia Life Tools is providing people in India and Indonesia with agricultural information, educational services and entertainment. In less than a year, it has attracted more than 1.5 million paying subscribers, and Kallasvuo announced the service will soon be extended to China.
“Our approach has been to concentrate on fewer, competitive products that bring the features of Symbian-based smartphones to more and more people around the world. And we are well on our way to doing that.”
In addition, Nokia is continuously improving the experience and value of Ovi services that are tightly integrated with its devices, creating reasons for people to start using them and to come back again and again.
“We are working hard to reclaim leadership in high-end smartphones and mobile computers.” he said. “It is critical that we improve the customer experience with the usability of both our devices and our services.”