Ford’s American Journey 2.0 research project concludes with first-ever social media-connected road trip from Ann Arbor, Mich., to Maker Faire in San Mateo, Calif.
Ford engineers and University of Michigan (U-M) students will demonstrate the first-ever auto-centric cloud-based apps.
The Ford connected road trip is an outreach to two key demographics who will help shape the future of Ford vehicles: Fiesta buyers, largely expected to be connected young Millennials like the U-M students and the crowds expected to greet them during their university stops; and budding app developers interested in the future of software development and mobile platforms.
A project like American Journey 2.0, involving teamwork with university students followed by hands-on testing, represents a significant developmental shift for Ford. The company is actively looking toward innovation hubs like universities and Silicon Valley to learn the best ways to deliver relevant and personalized content tailored for the individual driver’s unique in-car experience.