MapQuest gets new brand identity; adds new features

MapQuest has unveiled a new brand identity and launched a new consumer experience that puts the journey front and center, taking consumers beyond just maps and directions, into the world of discovery.

The site also integrates Patch’s directory information into its search results. MapQuest aims to educate users about where they are going and provide locally relevant information about the places in between.

That relevant information is available on computers and across an expansive and growing roster of mobile devices.

“We are committed to providing accurate maps and directions to millions of people every day,” said Christian Dwyer, Senior Vice President and General Manager, MapQuest. “And under the new leadership at AOL, we have invested in creating a new user experience that helps users discover what is there, nearby and along the way, making it more than how to get from Point A to Point B. The MapQuest evolution is underway and aims to transcend how consumers engage with maps by adding seamless context and sharing capabilities.”

Part of the new experience includes:

* One-box search for finding directions, maps and businesses;

* Enhanced My Maps with a simplified login process using existing services (AOL, OpenID, Yahoo, Google, Facebook and Twitter);

* The ability to easily save and customize information, including My Maps trip itineraries, and share it with friends via social networks, including: Facebook and Twitter;

* Ways to plan and personalize travel with notes, anecdotes, landmarks and short cuts; and

* Integration of Patch’s directory information into MapQuest’s search results (e.g. restaurants, stores, government offices, local services, parks and schools).

The experience will continue to be replicated on mobile devices via the company’s various mobile products including MapQuest 4 Mobile, MapQuest Navigator and MapQuest Mobile Web.

MapQuest also recently announced the availability of basic voice guidance on MapQuest 4 Mobile for iPhone, a key differentiator from many other free navigation apps.

Visit the new MapQuest here.

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