China: Qualcomm’s Brew MP app store to be managed by SINA Mobile

Qualcomm has announced the availability of an application store to bring Brew apps and services to consumers in open markets. The first application store will be managed by SINA, the largest infotainment Web portal in China, whose strong brand awareness in China will provide both local and global developers the opportunity to reach one of the most significant consumer markets for apps and services in the world.

The open market application store, accompanied with a strong developer ecosystem program, will provide Chinese consumers with access to a full range of paid and free content, apps and services for download.

SINA will host content delivery and merchandising, catalog management and the storefront, leveraging their strong online presence and social relevance. Qualcomm and SINA will jointly reach out to the local development community with programs to attract relevant applications for the China market.

Qualcomm also plans to offer a fully managed service to regional mobile application retailers, providing brands and device manufacturers a simple-to-use application store solution for delivering Brew services to their customers quickly, easily and cost effectively.

“SINA is committed to offering consumers a wide array of quality content and services, and mobile is an integral piece of our overall strategy,” said Gaofei Wang, general manager of SINA Mobile. “We are confident that working with Qualcomm will enable us to provide an exceptional mobile experience that best meets the needs of our end users.”

Brew MP is a mass-market mobile operating system that delivers smart phone functionality across multiple tiers of devices.

To learn more about Brew MP, click here.

Source: Qualcomm.

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