TomTom and the city of Aalborg (Denmark) have signed an agreement under which TomTom is delivering highly accurate traffic information to better manage traffic flows in the city and to provide better information to road users.
Through the agreement, Aalborg will leverage TomTom Custom Travel Times, which is based on a unique, proprietary database of historical travel times, with road speed measurements gathered over the past several years.
Custom Travel Times is now being utilized by the public sector like the city of Aalborg. It has been incorporated into the city’s “Archimedes project” within the CIVITAS+ framework, a European initiative that aims to find smart traffic solutions for a better environment.
To further build on the volume of data available in the TomTom solution, the city of Aalborg has entered into an agreement with Aalborg Taxa (a local taxi company), whereby 100 TomTom navigation devices will be used by Taxa for collecting even more local road congestion data.
Data from these taxis will provide thousands of additional, local GPS measurements to TomTom anonymously and generate additional traffic data TomTom will use this valuable information, along with its powerful database of historical traffic information, to calculate route directions more precisely and Aalborg will apply this content for planning purposes and to inform road users.
The first analysis of congestion in Aalborg will soon be available for review online at the traffic site: www.trafikken.dk/nordjylland.
Through this collaboration, the routing information delivered by TomTom will be far more accurate and the city of Aalborg will be able to manage peak-hour traffic congestion better than ever before.
Additionally, this data will become available for all TomTom users via TomTom IQ RoutesTM every time maps are updated, hence the whole TomTom end user community will benefit.