ChangeWave’s latest smart phone survey of 4,028 consumers shows an explosive transformation occurring in consumer demand – resulting in some major new winners and losers for second half 2010.
The survey – completed June 24th – took a close-up look at consumer demand for the new Apple iPhone 4 and the HTC Droid Incredible, along with the impact these and other offerings are having on the rest of the smart phone industry.
Among key emerging trends:
* Next 90 day projections show the most extensive growth in consumer smart phone sales ever recorded in a ChangeWave survey
* Big leaps forward for Apple and HTC are occurring at the expense of Motorola and RIM
* The accompanying transformation in mobile OS preferences is being led by a huge increase in demand for the Apple OS and an accelerating downturn for the RIM OS
At the individual manufacturers’ level, the survey findings show a major leap forward for Apple and HTC at the expense of RIM and Motorola.
In terms of current share, Apple (34%) is up 1-pt since our March survey to an all-time high while RIM (34%) has taken another hit – dropping 4-pts in the past 90 days.
Android phones continue to have a major impact on the market, with HTC (8%; up 2-pts) and its new Droid Incredible and EVO models the biggest beneficiary. Motorola (6%), who in recent surveys had registered a wave of new demand for their Droid model, remains unchanged in the current survey.
But it’s when we look at future buying plans that the huge moves upward for Apple and HTC become most apparent. The new Apple iPhone 4 is driving much of the industry’s growth going forward, with more than one-in-two (52%) respondents who plan to buy a smart phone in the next 90 days saying they’ll get an Apple iPhone – an explosive 21-pt leap over our previous survey.
Importantly, the biggest loser of all in the current survey is RIM (6%), which has registered an 8-pt drop to its lowest level ever in a ChangeWave survey.