UK based Radio Joint Audience Research (RAJAR) has reported that 20% of smartphone owners, or 1.4 million people, have downloaded a radio app.
Of those, over half (53%) use their radio apps at least once a week. Their sixth survey of internet delivered audio services also reveals that 31% of listeners claim to listen to radio via the internet and 16% have downloaded a podcast.
Christel Lacaze, research manager, RAJAR comments: “The latest MIDAS survey allows us to track the changing behaviour of people who use their mobile phones to listen to the radio. With smartphones fast growing their market share, a greater number of mobile phone owners are able to listen to the radio via their phone using a mobile internet connection rather than an FM signal, giving them access to richer content on the go. These new findings are going to be of great interest to the industry and those involved in the development of radio apps.”
Of the 13% of adults 15+ have ever listened to the radio via mobile phone, 54% select the station using specific FM preset and 14% run an app for a specific radio station.
According to the survey, 15% have heard of Wi-Fi radio (a standalone radio set that connects wirelessly to the internet and is able to play any internet radio service) but only 2% claimed to own one.
The survey findings are based on 1,083 respondents.
Courtesy: Cellular News