China: HTC to start selling phones in its own brand name

Taiwanese smartphone maker HTC has made a major push into China – the world’s largest mobile phone market by launching four new 3G smartphones under its own brand name.

In the past HTC has sold smartphones in the mainland but under the brand name of partner Dopod. So this announcement heralds a major breakthrough for the company best known for making Android and Windows powered devices.

HTC CEO Peter Chou said the company decided to launch smartphones because the country “is a good market for smartphone development” and “Internet penetration here is pretty high.”

The newly launched smartphones include two touch-screen devices – HTC Tianxi and HTC Tianyi – designed exclusively for China’s biggest telecom operator – China Mobile – with which HTC has joined hands to market its smartphones. Both the devices are based on China’s home-grown 3G technology called TD-SCDMA (Time-Division Synchronous Code Division Multiple Access).

While HTC Tianxi (HTC HD2 rebadged?) uses Microsoft’s Windows Mobile OS, HTC Tianyi runs on Google’s Android platform. Both the mobile OS compete with Apple’s proprietary iOS mobile platform.

The other two smartphones are HTC Desire and HTC Wildfire, both of which run on Android. Desire and Wildfire have already received a lot of rave reviews for their looks and features.

Courtesy: International Business Times.

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