A recent survey has revealed that a substantial chunk of U.S. customers plan to buy an internet tablet in the subsequent year, but it is not necessarily going to be an iPad.
Latest Forrester Research report has found that “Fourteen percent or 27 million U.S. online consumers, intend to buy some kind of tablet in the next 12 months.”
Ironically, customers interested in buying a tablet aren’t primarily Apple customers. Also, they are very well acquainted with the upcoming tablets to be offered by other competitors such as Google and Hewlett-Packard.
Forrester Research reveals that due to high awareness of other tablet brands among consumers, there’s probably a chance of success for brands other than Apple in the tablet market.
Additionally, a similar study by the Magazine Publishers of America found that nearly 60 percent of U.S. consumers expect to purchase an e-reader or tablet within the next three years.
Forrester’s report finds that in the coming year:
* 14 percent of online consumers want to buy a tablet
* 11 percent of American customers plan to buy an eReader
* 8 percent plan to buy a netbook
* 13 percent are interested in buying laptop
* 4 percent are expected to buy a desktop