NAVTEQ has announced that it has acquired NAVKEY, the leading provider of digital map data for the Personal Navigation Device (PND) market in Argentina. The acquisition will provide NAVTEQ with full use and rights to NAVKEY’s digital map assets licensed under the NAVIAR brand.
NAVTEQ has 30 employees located in Argentina. In addition to collection and production support, technical customer support is available in the Argentine office to assist customers in working with the NAVTEQ map database.
Because NAVTEQ standardizes their map database to a single global data specification, customers can more easily reinvest development efforts used for bringing product to market for Argentina into applications to enter markets in other countries. This becomes extremely useful in South America where in addition to Argentina NAVTEQ provides maps for Brazil, Chile, Colombia, French Guiana, Peru, Uruguay and Venezuela.