NAVTEQ recently announced the launch of NAVTEQ Traffic in Brazil, delivering comprehensive, real-time traffic information to nearly 48 million people in six major cities, including Sao Paulo, Rio de Janeiro, Belo Horizonte, Salvador, Curitiba and Porto Alegre.
NAVTEQ Traffic is currently available throughout North America and 14 countries in Europe, and its availability in Brazil is part of a significant global expansion effort.
NAVTEQ’s Brazilian coverage includes nearly 15,000 kilometers across the six cities, encompassing nearly 48 million people.
To deliver the most comprehensive traffic solution, NAVTEQ has selected best-in-class data sources with years of experience in their local markets.
In Brazil, this includes GPS probe data from consumer devices, including Nokia handsets.
NAVTEQ’s advanced data aggregation methods, proprietary traffic modeling capabilities and stringent quality verification processes optimizes and blends this data into a high-quality traffic service that is consistent with NAVTEQ’s global traffic offering.