NAVTEQ introduces ‘Natural Guidance’: landmark-based navigation

Launched at the IFA consumer electronics show in Berlin, NAVTEQ Natural Guidance leapfrogs today’s linear navigation instructions—e.g. ‘turn right in 50 meters on Kurfuerstendamm—by guiding the way humans instruct each other, through descriptions of orientation points such as distinctive points of interest and landmarks—e.g. ‘turn right after the yellow shop’ or ‘turn right at the traffic signal.’

Research shows consumers desire more intuitive and practical directions because it is easier to follow and allows the user to keep their eyes on the road.

NAVTEQ Natural Guidance enables applications to use recognizable and easily understandable points of reference close to the decision point to highlight the next maneuver.

“Natural Guidance provides the kind of directions we crave as humans,” said Tiffany Treacy, NAVTEQ senior vice president of product management.

“It challenges the man-machine status quo of how navigation systems have worked for years by finally enabling the kind of guidance that sounds like it’s coming from a friend who is riding along with you.  This is a revolutionary first step toward more natural and ultimately more personalized experiences.”

NAVTEQ Natural Guidance is currently available for Berlin, Chicago, National Capital Region of Delhi, London, Los Angeles,New York, Munich and Paris with aggressive expansion plans to add more cities throughout Europe, North America and Asia Pacific by the end of 2011.

Click here for press release.

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