RIM is getting into the smart billboard business, according to two patent applications it filed recently. According to mobile-focused blog Unwired View, the innovation comes in the form of using nearby phones to measure traffic speed and density and then adapting a billboard’s content accordingly.
The two separate patents are for “Adaptive roadside billboard system and related methods” and “Adaptive pedestrian billboard system and related methods”; both are described as having a storage system that could retain a number of different messages for different speeds and traffic densities.
Beyond the level of detail involved, such a system could also be used to offer interaction opportunities when density is high and speed is low (such as in a traffic jam).
Via: Unwired View.