Garmin CFO Kevin Rauckman in an interview has said the company might back out of its smartphone business within the next half a year if it can’t be turned around.
He acknowledged to Reuters that devices like the Garminfone and nuvifone lines had undersold in the market and that the GPS maker would ‘have to make decisions’ as to whether it would redouble its efforts or back out.
Current models like the Garminfone have struggled in the market in part because of the lower-end hardware but also because of software.
Garmin shipped its device with Android 1.6 this spring at a time when similarly-priced rivals not only had more advanced features but were shipping with Android 2.1 or later. Apple has also eliminated many of the remaining limits on its GPS and allows navigation to run in the background with iOS 4.