Chrysler Group LLC was the first automotive company to replace traditional, bulky owner manuals with DVDs and user guides. The company now offers the industry’s first smartphone vehicle-information application.
In addition to general vehicle information including vehicle operation, maintenance and warranty, this new app offers product-feature video demonstrations, connections with fellow owners via the company’s brands on social media sites and access to customer care and 24-hour roadside assistance.
“With our vehicle-information app, we are taking customer care to a new level by creating a convenient, on-demand channel of communication with our customers,” said Pietro Gorlier, President and Chief Executive Officer – Mopar, Chrysler Group LLC.
“Creating this new channel of communication will enhance the customer experience. And it’s a great example of how we can add value to our vehicles and build brand identity. This new app will also be a source for potential customers to learn about our vehicles.”
The vehicle-information app for the all-new 2011 Jeep Grand Cherokee and Ram Truck vehicles is available for download on to personal smartphones. The vehicle-information app, developed by Michigan-based Tweddle Group, is designed to support vehicles in the U.S. market. The app will first be available for iPhone and later for Blackberry and Android devices on major mobile carriers.
The application, which is free to the consumer, will eventually phase into select future Chrysler, Dodge, Fiat, Jeep and Ram Truck vehicles in the United States.
New Chrysler, Dodge, Fiat, Jeep and Ram Truck smartphone vehicle-information apps will complement existing user guides and DVDs that are currently provided with each vehicle. Each vehicle-information app allows the consumer to browse functional categories and view detailed topics of interest relative to their specific vehicle.
Key feature categories include product information, vehicle operating instructions, vehicle maintenance schedules, service contract details, warning lights and controls, warranty information and customer assistance. Other features and benefits include links to Mopar parts and accessories, product brand gear and merchandise and the company’s brands on social media sites. The app will also contain high-resolution product-information images and videos.