OnStar is launching new services, capabilities and technology for its nearly 6 million subscribers as part of a top-to-bottom realignment of the company’s long-term strategy built around ‘responsible connectivity.’
“These initiatives are all about OnStar’s role in keeping drivers and passengers connected and safe,” said OnStar President Chris Preuss. “Building on the rock-solid foundation of OnStar’s safety and security platform, we were given a clear directive to develop OnStar as one of the chief pillars in defining General Motors’ business going forward.”
Simultaneous events were held in New York, Austin, San Francisco and Miami to relaunch the OnStar brand.
OnStar subscribers and technology insiders got a first look at OnStar’s new technologies that are enabled through the ninth generation hardware:
* Audio Facebook Updates: OnStar showcased in-car social media interactions that are being tested. If implemented, Audio Facebook Updates would allow OnStar subscribers to verbally update their Facebook status message through audio recordings and/or listen to their most recent news feed messages through the OnStar Virtual Advisor service.
* Voice Texting: OnStar revealed beta tests for voice-based SMS (short message service). This feature would enable customers to have their text messages read to them using Bluetooth.
The Bluetooth technology allows users to connect their mobile device to their vehicle and receive automated text messages. With one button press, on the steering wheel, users can reply to a text by verbally selecting a preset response.
OnStar announced the OnStar MyLink sub-brand for mobile phone applications. Chevrolet, Buick, GMC and Cadillac mobile apps powered by OnStar will allow owners to remotely activate all functions available on a traditional key fob, including remote start, horn and lights and door locks and unlocks securely from select smartphones. Versions have already been shown for the Chevrolet Volt electric vehicle with extended range capability and the all-new Chevrolet Cruze compact sedan.
Redesigned IT Infrastructure
OnStar revealed its Advanced Telematics Operations Management System (ATOMS) computing platform, one of the most powerful and comprehensive machine-to-machine telematics systems in the world.
ATOMS allows for advanced geo-boxing and voice-texting engines, including Audio Facebook Updates. OnStar services are rigorously tested to ensure they are consistent with GM’s safe driver principles and help reduce distracted driving.
9th Generation of Hardware
OnStar also unveiled its ninth generation hardware that improves the user experience with new natural voice recognition, Bluetooth phonebook, improved navigation, the ability to work with advanced traffic management and severe weather alert services, also known as geo-boxed notification services.