Tocquigny has recently launched the TripCast iPhone app to connect the Jeep brand with its target audience of outdoor adventurers.
The innovative application uses location-based check-ins and social sharing to relay travel adventures via the Web or mobile.
Envisioning the interplay of technology and the interests of the Jeep consumer,Tocquigny developed the TripCast iPhone application for the Jeep brand of Chrysler Group.
TripCast augments the spread of place-based social sharing already established by geo-location platforms like Foursquare, Gowalla, and the newly released Facebook Places while fostering the sense of adventure associated with the Jeep brand.
Adventurers can explore more than 250,000 outdoor recreational spots included in the app’s map.
Video, audio clips, status updates, photos and music can be collected and pinned to check-in points along the route and shared real-time with family and friends as the trip progresses on Facebook and Twitter.
Later, the journey can be stored and shared as an electronic scrapbook of memories. iPhone apps like TripCast can provide both immediate impact and long-term branding.