Euro NCAP presented the first Euro NCAP Advanced rewards at a press conference held on October 1st 2010 at the Paris Motor Show.
Ten technologies developed by car manufacturers were rewarded for offering scientifically proven safety benefits.
Euro NCAP Advanced is a Euro NCAP initiative in response to the rapid development of new technologies available when buying cars for which there is no independent assessment.
By rewarding advanced technologies, Euro NCAP is now providing an incentive to car manufacturers to accelerate the standard fitment of important safety equipment across their model ranges as well as offering more comprehensive guidance to consumers about the safety of new cars, helping them to make the right purchase decision.
The organization has rewarded the first set of manufacturers for their efforts in their development of new safety features. The 2010 rewarded advanced technologies are:
Audi Side Assist
BMW Assist Advanced eCall
Honda Collision Mitigation Braking System (CMBS)
Mercedes-Benz PRE-SAFE and PRE-SAFE Brake
Peugeot Connect SOS and
Citroën Localized Emergency Call
Volkswagen Lane Assist
Volvo City Safety