EU: INRIX announces XD Traffic; To be used by Ford models with SYNC in ’11

INRIX at Telematics Munich launched XD Traffic, a new premium real-time and predictive traffic service optimized for the delivery of next generation connected navigation and driver services applications in the car, on mobile devices and online.

INRIX also announced Ford Motor Company will adopt XD Traffic across all SYNC-equipped vehicles in 2011. XD Traffic claims to be the most accurate real-time and predictive traffic service available in Europe and North America.

XD Traffic uses dynamic prediction models instead of historical data to provide a reliable snapshot of current traffic speeds when real-time data density is low or anomalies are detected.

XD Traffic predictions go beyond historical models and their assumptions factoring in traffic speeds, weather conditions, school schedules and local events (sporting events, concerts, etc.) to deliver reliable traffic forecasts.

XD Traffic also connects with available 3rd party Application Programming Interfaces (APIs) for linking drivers to information such as social networking sites like Twitter, Facebook and Foursquare.  Drivers can be alerted when friends are close by and determine the best way to meet up.

Rolling out across all 20 INRIX markets by the end of 2011, XD Traffic initially covers more than 450,000 miles/720,000 km of highways, motorways, arterials, city streets and secondary roads across Europe and North America with the best real-time and predictive traffic information available.

Learn more here.

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