The dramatic growth potential for new vehicle sales in emerging markets such as Brazil, Russia, India, and China is also drawing the expansion of connected vehicle services (also known as telematics services) beyond North America and Europe.
Growing universal appeal for satellite-enabled stolen vehicle locating capabilities and other location-based services as well consumers’ desire for continual Internet connectivity are two of the primary catalysts behind the emerging expansion of connected vehicle services.
Speaking to attendees at an annual, European telematics conference, Tom Metzger, senior vice president and general manager for ATX, noted other market drivers in Brazil, Russia, India and China, referred to as the “BRIC countries”, include supportive governments, who see public policy benefits in connected vehicle deployment, and the desire of automobile manufacturers to obtain greater efficiencies in connected vehicle technology.
Metzger commented that the BRIC countries are a natural draw for such a market expansion with their rapidly expanding market for new vehicle sales.
Their maturing highway and telecommunications infrastructures, and large segments of their population with rising disposable incomes and rapidly increasing internet use and purchases of portable navigation and wireless communications devices.
Metzger believes that the expansion in the European market for connected vehicles – activated by deployment of the European Commission’s eCall initiative – will provide the business template for the development of platforms in the emerging BRIC markets.
“Unlike the uniform, predominantly voice-centric operations that have proven successful in North America, the infrastructure that is emerging to serve Europe is more data-centric and modular, enabling adaption to a patchwork of local partnerships, language, emergency response protocols, and regulatory compliance that’s more adaptable for a global rollout,” said Metzger.