US: Ford Focus with MyFord Touch chosen as the official car of CES 2011

The new Ford Focus will be the official car of the 2011 International CES held on Jan. 6-9 in Las Vegas. The new Focus will share the spotlight at CES with Ford President and CEO Alan Mulally, who will deliver a keynote address at the trade show for the third consecutive year.

Studies by the Consumer Electronics Association (CEA) show that as many as 77 million adults make up the so-called technology enthusiast drivers population, more than half of whom express the desire for a connected communications and information system in their vehicles.

The all-new Focus features Ford SYNC, MyFord Touch driver connect technology, Intelligent Access with Push Button Start, Sony Audio with HD Radio and Active Park Assist, among other advanced technologies more often associated with larger, premium vehicle segments.

Focus with MyFord Touch will feature a Wi-Fi radio that will provide Internet access when a compatible USB mobile broadband modem is inserted into SYNC’s USB port producing a secure wireless “hot spot” that will be broadcast throughout the vehicle.

This secure connection will allow passengers with Wi-Fi-enabled mobile devices to access the web while on the go.

The Focus will be the first car in its class available with an audio system supplied by global consumer electronics leader Sony.

Featuring a class D digital amplifier developed specifically for Focus, this system has 10 speakers, three-layer soft dome tweeters and a subwoofer offering up 355 watts of continuous power.

Note: Coupled with MyFord Touch, the Focus audio system also features HD Radio technology with iTunes Tagging.

Source: Ford.

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