US: Toyota announces mobile Internet radio app integration

Toyota has recently announced that it will be working with Clear Channel Radio’s iheartradio, incorporating more than 750 of America’s favorite radio stations and other exclusive content into select Toyota vehicles beginning in 2011.

This is the first partnership Toyota is announcing for mobile application integration.  More details will be released at the Consumer Electronics Show (CES) in January 2011.

“Personalization is important to our customers. Delivering iHeartradio in the vehicle will allow our owners to customize their drive-time experience”, said Jon Bucci, vice president advanced technology, TMS. “I have always felt Toyota provides one of the best audio platforms and this partnership takes it even further.”

Toyota will be working closely with Clear Channel’s iheartradio to integrate its mobile app into select Toyota vehicles starting next year.

With more than 10.5 million consumers using the mobile app, iheartradio will allow Toyota customers to access more than 750 of America’s favorite local radio stations.

Source: Toyota.

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