US: Magellan updates iPhone navi app with ad-funded traffic information

Magellan has recently released an update to its RoadMate turn-by-turn GPS navigation app for the iPhone adding new features, including traffic information.

RoadMate 1.3 adds multitasking, allowing users to continue to receive voice guidance instructions while using another application and provides uninterrupted navigation even while on a phone call.

The new version also now includes real-time traffic information from NAVTEQ with no additional in-app purchase or subscription required. This is because traffic information is ad-funded – whenever users turn on traffic info, they receive real-time offers and coupons in the near vicinity of the route (see pics above).

RoadMate is also compatible with the iPod touch (requires WiFi connection to receive ads and traffic info) when used with Magellan’s Premium Car Kit. Magellan RoadMate is currently available from the App Store in three versions based on the number of included maps: Magellan RoadMate North America($45), Magellan RoadMate USA ($35) and Magellan RoadMate Canada & Alaska ($30).

For more information, click here.

Courtesy: ilounge.

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