Mobile Content Venture (MCV), a joint venture of 12 major broadcasters, recently announced a commitment to upgrade TV stations in 20 DMAs in order to deliver live video to portable devices.
By late 2011, the venture will deliver mobile video service in markets representing more than 40% of the US population. The service will initially consist of at least two ad-supported free-to-consumer channels in each market. Additional channels and markets are expected to be added over time.
In 2011, MCV expects to offer the mobile video service in the following markets: New York, Los Angeles, Chicago, Philadelphia,San Francisco, Dallas, Washington D.C., Atlanta, Houston, Detroit,Tampa, Phoenix, Minneapolis, Orlando, Portland, Cincinnati,Greenville, West Palm Beach, Birmingham, and Knoxville.
In order to receive the mobile video service, consumers will need a device capable of receiving a specific type of mobile video broadcast, encrypted with conditional access. MCV is working with various OEMs and device manufacturers to ensure these devices are available in the second half of 2011.
According to the market research firm In-Stat, the U.S. mobile DTV sector will experience solid growth over the next few years, with more than 30 million ATSC Mobile DTV devices expected to be deployed by 2014.
MCV’s mobile video service complements the Federal Communication Commission’s (FCC) National Broadband Initiative. MCV offers consumers access to mobile video content by utilizing existing broadcast spectrum from its launch partners to offer a breadth of mobile video, including sports and entertainment content.
The technology being deployed by MCV will permit all broadcasters, in a scalable manner, to deliver popular video content in a spectrally efficient manner as compared to wireless 3G and 4G technology. Additional markets, content and device partners are expected to be announced in the upcoming months.