Samsung announces NFC chip with embedded flash for smartphones

Samsung has announced its new near field communications (NFC) chip with embedded flash memory. Leveraging a low power design and advanced RF sensitivity, Samsung’s latest chip offers designers a competitive choice for next-generation smartphones with NFC capabilities.

NFC enabled devices can instantly establish a wireless peer-to-peer connection and directly handover to Bluetooth and/or WiFi connection for fast, convenient data transmission.

NFC is a short-range (up to 10cm or 4inches), high frequency wireless communication technology which allows devices such as smart phones to collect or transmit data to another NFC-enabled device without manual configuration to identify devices.

In addition, NFC chip can play a role as a contactless smartcard in use for public transportation payments for bus and subway fares and mobile banking payments. It can also read RFID tags in retail stores or on outdoor billboards for convenient on-the-spot data access.

By leveraging its extensive experience in low power design, Samsung developed this NFC chip to have minimal power consumption in both active and stand-by mode. With a 20 percent decrease in power consumption, Samsung’s NFC chip remains active for mobile payment even without battery power.

Samsung’s new NFC chip is the industry’s first to adopt flash for the embedded memory which allows device designers to easily to upgrade software or firmware.

According to market research firm, IMS Research, the mobile phone market is forecast to grow from 1.4 billon units in 2011 to 1.8 billion units in 2015 at a compound annual growth rate of seven percent.

In 2011, NFC-enabled phone models are expected to gain pace and the ratio of mobile phones with NFC capabilities is expected to reach 26 percent in 2015.

Samsung’s new NFC chip is scheduled for mass production in the first quarter of 2011.

Note: The new NFC solution will be displayed at the CARTES 2010 from December 7th through 9th at the Samsung booth 3C 035 in hall 3 at Paris-Nord Villepinte Exhibition Center.

Source: Samsung.

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