EU: Deutsche Telekom launches auto app awards; €25,000 for the ‘Golden Car App’

With its Telekom App Award, Deutsche Telekom is launching a new competition of ideas: The Group is calling on all creative drivers and app developers to go to www.appfahren.de and post their proposals for Internet applications that can be used in a car.

Registration is only possible via this new website. It is sufficient to describe the idea in words and illustrate it with an image.

Every month, the jury will award the best ideas from the following four categories: travel management, entertainment in the car, intelligent traffic management and safety / accident prevention.

The decision will be based on the idea’s feasibility, originality, and level of maturity.

The monthly winners will receive EUR 1,000 each for the four categories, and the overall winner can walk away with EUR 25,000 for their proposal of the “Golden Car App.”

The jury will be made up of Deutsche Telekom, ADAC, BMW, Continental, Gartner analysts and the media partners AutoBild and Automobilwoche.

Visit www.appfahren.de here.

Source: Deutsche Telecom.

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