‘The Astonishing Tribe’ will become part of Research in Motion. RIM has acquired the Swedish design firm in an effort to enhance its screen designs.
Terms of the deal were not disclosed.
In a posting on RIM’s Official BlackBerry Blog, Chief Technology Officer David Yach said:
“Today we are pleased to confirm plans for The Astonishing Tribe (TAT) team to join Research In Motion (RIM). We’re excited that the TAT team will be joining RIM and bringing their talent to the BlackBerry PlayBook and smartphone platforms.”
“For those who don’t know, TAT is renowned for their innovative mobile user interface (UI) designs and has a long history of working with mobile and embedded technology. TAT focuses on delivering great user experiences, from a design, technology, and usability perspective.”
“Their design technology is used today in a variety of industries including the consumer electronics and automotive sectors. Examples of TAT’s UI designs and concepts can be viewed on their web site at www.tat.se.”