NAVTEQ has announced the launch of NAVTEQ Destination Maps, featuring a unique set of interior map attributes (e.g., escalators) with detailed place data to enable users to more efficiently navigate and explore interior spaces.
NAVTEQ Destination Maps moves the industry beyond the interactive floor plan maps available today and into a three-dimensional data model essential to a more advanced exploration and guidance experience.
It does this by providing pedestrian-specific attributes unique to interior requirements like stairs and elevators as well as recognizing different floor levels (called Z-levels) that are essential for applications to “understand” movement between floors once inside a venue and generate routes and guidance.
Additional POI detail such as meta-tag data enables search to be associated not just with a POI (e.g., a department store) but with specific sub-information (e.g., perfume) within those categories.
NAVTEQ is the first global map provider to offer this type of indoor mapping product. Initially, the company will focus on mapping large shopping centers in the U.S. but plans to extend the product to include other types of complex destinations in the future.
NAVTEQ’s own research indicates consumers are ready for this holistic navigation experience: 74% of U.S. consumers are very likely to use interior mapping functionality when outside of their local area, and roughly 40% when local.
NAVTEQ Destination Maps also allows for seamless integration with other NAVTEQ products and services; for instance, dynamic POI content - such as Movie and Event Listings - can keep users abreast of entertainment options within and near each venue. Additionally, NAVTEQ LocationPoint Advertising services can deliver location-aware mobile ads and special offers to users as they shop, while helping to monetize high-value content.
NAVTEQ Destination Maps currently covers more than 200 of the largest shopping centers in the U.S. (e.g., average of over 750,000 square feet) with expansion plans for more shopping centers and more types of destinations throughout North America, Europe and Asia Pacific.