China: BMW selects China Unicom for launching telematics

BMW and China Unicom have announced that the companies will work together to launch BMW’s ConnectedDrive telematics services in China.

Under the agreement, China Unicom will offer services based on 2G GSM and 3G WCDMA technologies. In addition to network provision, China Unicom will help with call center services, systems integration services, and content integration services. According to various reports, the planned telematics services are expected to go live in 2012.

With this announcement, BMW joins a number of vehicle manufacturers who have already launched or planning to launch telematics services in China. According to Chen Demei, Vice President of the Shanghai Automotive Industry Corporation, the number of telematics users in China is expected to reach 10 million in the next five years.

Sources: China Unicom, F-Paper, People’s Daily China.

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