Daimler, along with telecommunications company Deutsche Telekom and Germany’s KfW Group, has invested a combined 10 million euros ($13 million) into MyTaxi.
Daimler AG subsidiary company car2go GmbH has joined the board of the Hamburg-based company acquiring a minority stake. Lars Hinrichs, founder of XING and Hackfwd, is also added to the group of myTaxi shareholders.
The existing investors T-Venture, the venture capital of Deutsche Telekom AG, and KfW Bankengruppe, all contributed to the capital increase to promote the rapid growth of the company.
The capital increase will nurture a market expansion for myTaxi in Europe. myTaxi is already market leader in over 30 cities in Germany, Austria and Switzerland with a market share of 80%. Strategic partnerships with Deutsche Telekom Group and car2go will be further developed.
myTaxi offers a transparent and fair pricing model. Taxi drivers only pay small trip fees without having to pay any monthly fixed costs to dispatching centres. For the first time, the customer can order a taxi directly via the innovative taxi-app, which makes dispatching centres obsolete.
“With car2go, we have already presented one successful solution to the challenges of urban mobility. Our investment in and strategic partnership with myTaxi is a way for us to expand upon bridging the gaps in public transportation. The services of car2go and myTaxi do not compete, but complement each other so that they can be combined to meet the needs of urban transportation in a practical and convenient way,” says Robert Henrich, CEO of the car2go GmbH.
Source: Daimler, myTaxi.
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