Pandora internet radio is now fully live in Australia and New Zealand. The personalized radio service can now be accessed via smartphone apps for iOS and Android devices, in addition to the Web-based player.
As part of Pandora’s commitment to personalization for local listeners, Pandora has curated genre stations of Australian- and New Zealand-specific music across a variety of genres including today’s hits, singer-songwriter, roots and reggae dub, indigenous, classic pub rock and more. These genre stations complement Pandora’s catalogue ranging from jazz, blues and classical to pop, punk, reggae and electronica.
Of Pandora’s 175 million registered users in the U.S., more than 115 million have accessed the smartphone apps. Today, more than 75 percent of listening occurs on mobile, making Pandora a global leader in mobile app downloads, usage and engagement. This is especially important in Australia and New Zealand, which are among the world’s most mobile-centric societies.