China: Harman helps build Baidu CarLife

Harman has entered into a strategic collaboration with Baidu, the leading Chinese language Internet search provider. Under the agreement, Harman will work with Baidu to launch vehicle networking solutions.

Called CarLife, the collaboration will offer advanced Internet capabilities, entertainment features and location-based services on Harman’s in-vehicle infotainment head units designed for the Chinese market, resulting in a richer and more immersive connected car experience.

CarLife, jointly launched by Harman and Baidu, provides smartphone compatibility with user smartphones, such as Android and iOS, covering over 95% of smartphone users. Using Baidu Maps and Harman’s technologies in navigation infotainment system, CarLife offers the best online navigation experience, assisting drivers with the most accurate route planning, location search, and distance estimation. The solution can also help drivers avoid traffic congestion with real-time updates. In addition, it also provides advanced functionality, such as real-time parking location information, speed alerts, seamless navigation, and a hands-free voice activated control system.

CarLife will work with in-vehicle networks to offer users a fully integrated user experience as well as connected services with rich applications and high speed data flow. Harman’s automotive customers can leverage CarLife to quickly and affordably introduce connected car solutions to drivers in China. Together, Harman and Baidu’s CarLife solutions will provide millions of drivers a more open and intelligent vehicle networking experience.

More information on the OE telematics systems and services on offer by vehicle manufacturers in China is available through SBD’s quarterly OE Connected Car Guide ~ China Edition. In addition, SBD has recently published an analytical report What is holding back telematics in China? proving advice to carmakers and their suppliers. For more information on these reports contact SBD on info@sbd.co.uk

Harman also says it has recently won the following in-car infotainment contracts:

  • New infotainment awards from Guangzhou Automotive Group/Chrysler/Fiat (Jeep), and Jaguar Land Rover
  • Recently launched platforms include TATA (Bolt), Porsche (Macan), Fiat Chrysler, Daimler (C-Class), BMW and Land Rover (Discovery Sport)

Source: Harman

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