Pandora introduces Pandora Premium on-demand subscription tier, free-trial available for selected users

Pandora_new_logoPandora announced today that Pandora Premium, its first ever on-demand streaming tier, launches this week. Pandora invites for a free trial of Pandora Premium roll out to selected listeners on March 15 and an option to upgrade will be available to all listeners over the coming weeks.

For $9.99 a month, Pandora Premium combines the best of Pandora’s personalized radio with the ability to search and play any track or album as well as a unique set of playlist features tailored to each person’s distinct preferences.

Pandora listeners who start a trial will see all of their stations and thumbed up songs and a visually stunning “Now Playing” experience, which pulls a signature color from the album art and changes as each track plays. Innovative new features are designed to make finding and collecting music and building playlists easy:

  • Playlists, not worklists: Start a playlist with one or two songs of your choice, tap “Add Similar Songs” and put the power of Pandora’s Music Genome Project to work to create the perfect playlist for any activity, mood or party.
  • All your thumbs up: Every song you’ve thumbed up on Pandora is immediately available in your “My Thumbs Up” playlist. Thumb up a few tracks on any Pandora radio station and Premium will automatically create a new playlist of these songs too.
  • New music for you… and only you: Browse is stocked with personalized suggestions for the latest releases from current and soon-to-be favorites whether you listen to classical, metal, jazz, hip hop, country, and everything in between.
  • Offline mode: Download albums, songs stations or playlists you want and bring an end to those moments of deafening silence when you lose a signal.
  • Search that knows you: Pandora’s team of curators, music analysts and data scientists have sifted through tens of millions of tracks to help you quickly find what you really want. No more wading through covers, karaoke versions or tribute tracks to get to your favorite tune.

Existing Pandora Plus subscribers will enjoy six months of Premium for no additional charge. Trial lengths for existing Pandora ad-supported listeners and those new to Pandora vary. Premium is available now on iOS and Android phones, Google Chromecast, and integrated in the car with Android Auto, Apple CarPlay, GM, Honda, Hyundai, JVC Kenwood, Mazda, Pioneer and Subaru.

Source: Pandora

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