Lynk & Co., the new auto venture of Volvo parent company Zhejiang Geely Holding Group, unveiled its second sedan concept and free Internet connectivity as a standard feature in all of its cars ahead of the Shanghai Auto Show, as it prepares to enter the Chinese market later this year.
Lynk & Co., which came out of stealth less than than six months ago, is a hybrid of sorts. The brand falls under China’s Geely Auto Group and its products are designed and engineered in Sweden where Volvo is based. Geely Auto Group, a subsidiary of Zhejiang Geely Holding Group, owns Volvo Cars and London Taxi Company.
The company describes itself as a new kind of car brand that can meet the needs of a global and connected populace. This is code for a company that intends to provide Internet-connected services and apps that consumers already find on their smartphones as well as untraditional means of ownership. The connected car platform in the cars will make them suitable for sharing, for instance. The company also appears to be developing a subscription-based model, according to its announcement on the 03 design concept.
Alain Visser, senior vice president of Lynk & Co., says the company will offer a lifetime warranty and free Internet connectivity on every vehicle to “further underline our determination to challenge the traditional business model of the car industry.”
Source: Lync & Co.