Samsung Electronics, a provider of advanced semiconductor technology, announced that its Exynos Auto 8890 processor will be powering German automobile manufacturer Audi’s third generation high-spec modular infotainment platform (MIB). The advanced in-vehicle infotainment (IVI) system will be equipped as standard in the new A4 and upcoming models.

The MIB is Audi’s technology that anticipates the drivers’ needs by keeping up with the latest advancements in information and entertainment equipment of its premium vehicles. Introduced in the reworked A4 and upcoming in further models, the latest generation of the MIB will incorporate Samsung’s Exynos Auto 8890, which had been selected for Audi’s next-generation IVI system in 2017 through Audi’s Progressive SemiConductor Program (PSCP).

The Exynos Auto 8890 is a powerful processor with an octa-core CPU and twelve-core GPU designed to seamlessly run Audi’s Multi Media Interface (MMI) and its features such as audio, vehicle status control and navigation display on the IVI system. With powerful performance along with multi-OS and multi-display support, the Exynos Auto 8890 delivers a highly interactive user experience on up to four different domains.

The new Audi A4 with Exynos Auto 8890-powered IVI system will be available in Europe starting in the fall.