ITO World works, a firm of open data and data visualization experts from Ipswich has teamed up with Google to improve the way passengers receive public transport information.

ITO World is enriching, converting and serving information from transport data providers on more than 17,000 separate routes across Britain for Google’s new public transport service launched on Google Maps.

Providing passengers with comprehensive detail on all modes of public transport – including bus, coach, rail, tram, metro and ferry – the service is being powered by ITO World’s new Data Management Platform, Transport DMP.

Transport DMP uses a complex set of automated algorithms to enhance and enrich open data taken from sources including The National Public Transport Access Node database (NaPTAN), Traveline Public Transport Schedule dataset (TNDS), Transport for London and Network Rail.