Avis Budget Group, a mobility solutions provider announced the launch of its new, pay per kilometre, mobility brand in Italy: Smile Rent. The low-cost, 100% self-serve brand is the latest addition to the mobility giant’s expanding portfolio in Southern Europe, and will be targeting the budget-conscious, tech-savvy travellers to Italy.

Initially launching in Rome Fiumicino and Milan Malpensa airports this summer, Smile Rent allows its customers to access their rental vehicles via their phones, completely bypassing the rental desk. The keys will be inside the vehicles in the dedicated parking spots near the airport, reachable via the airport shuttle service, and the car can be locked and unlocked via the app.

The Smile Rent offer is pay per kilometre, meaning that the customer pays for the actual kilometres covered during the rental. Furthermore, as a fully self-service experience, customers have complete control of the rental process from beginning to end, by comfortably managing bookings, costs and any modifications – such as an upgrade – through their smartphone, 24 hours a day, 7 days a week, 365 days a year.