Dyson had initially committed to launch the crossover-style premium EV saloon in 2021 but has axed the project based on not being commercially viable. The company had plans of producing the car through a new manufacturing facility in Singapore that was due to begin shortly.
Dyson in an official statement commented that the board had taken the decision to stop the project due to the rapid pace at which major OEMs were entering into the electric car market. Also, financial unviability is a question as EV starts-up like Nio and Tesla continues to struggle with profitability
The company has also confirmed that it is committed to the £2.5B that has been invested so far which would be used towards developing robotics, manufacturing techniques and solid state battery technology. Dyson continues to count on working around the development of battery technology which would benefit the company in their future endeavors.