Honda is further accelerating its electrification plans for Europe by moving forward its goal for all of its European mainstream models to feature electrified powertrains by 2022.

This acceleration will see 6 electrified models launched over the next 36 months, with the Honda e and new hybrid-only Jazz leading the way.


Honda also revealed its new ‘e: Technology’ branding, which will unify all electrified products from across the business under the same global name.

For automobiles, as well as signifying the environmentally-friendly credentials of the product, the badging will denote the type of powertrain; Jazz will be the first vehicle to carry the “e:HEV” branding, standing for “Hybrid Electric Vehicle”.

The next-generation Jazz will be available in 2020 and has made its global premiere at the 2019 Tokyo Motor Show.

Honda’s Energy Management business for Europe takes shape

Honda also revealed the next step in its energy management business for Europe by announcing a collaboration with Vattenfall, a European energy supplier.

This collaboration will allow Honda to provide the world’s first flexible energy contract specifically tailored for electric vehicle (EV) owners in Europe. The partnership marks a key milestone for Honda in the development of the energy management solutions business that represents an important pillar of its ‘Electric Vision’ strategy in Europe.

The two companies confirmed their intentions to jointly develop and market a flexible energy contract that will allow EVs to be charged at the most cost-effective times, relative to grid demand. The tariffs – available to owners of any brand of electric vehicle – also promote the use of electricity generated through renewable sources including hydropower and wind farms. This service will initially be launched in the UK and Germany in 2020, with other European countries to follow.

This key strategic partnership is the next step in Honda’s Energy Management Business in Europe which will ultimately proliferate the use of domestic power chargers, urban charging solutions, commercial energy services and advanced vehicle to grid (V2G) technology.