Finnish company has developed mobile app that bundles entire cities’ transport services into a single, easy-to-use platform.

BP Ventures is investing €10 million in MaaS Global, a provider of digital mobility software designed to make transport easier and smarter. The company’s innovative Whim app allows customers to access and connect on a single platform all available transport options in a city – from taxis, buses, bikes and rental cars, to ride-hailing services, shared e-scooters and e-bikes.

The investment in the Finnish-based start-up supports BP’s strategy of developing and providing mobility and transportation options in an increasingly smarter, digital world.

The ‘Mobility-as-a-Service’ (or MaaS) industry is forecast to grow significantly in revenue by 2030, as the market shifts towards a model of on-demand access to both public and private transport networks.

With over six million trips made since its launch in Europe in November 2017, MaaS Global’s Whim app encompasses a city’s entire transport system and allows users to search, book and pay for all their transport needs in one place. Customers can access all modes of transport through either a payas-you-go model or a monthly subscription.

After launching Whim in Helsinki, MaaS Global has made the service available in Birmingham, UK, Vienna, Austria, and Antwerp, Belgium. BP’s investment will support expansion plans to roll out the app in additional cities across the globe, with immediate plans including Singapore and in the US.

BP and Maas Global will also explore opportunities to integrate existing BP offers and technology into the platform.