Kia Motors Corporation has announced details of ‘Plan S’, its mid- to long-term strategy aimed at progressively establishing a leadership position in the future automotive industry, encompassing mobility services and vehicle electrification, connectivity and autonomy.

Plan S outlines Kia’s preemptive and enterprising ‘shift’ from a business system focused on internal combustion engines toward one centered on electric vehicles and customized mobility solutions. By the end of 2025, Kia plans to offer a full line-up of 11 battery electric vehicles.

‘Plan S’: Kia’s second-generation future businesses

Preemptive transition to EVs

  • Lead popularization of EVs
  • Launch a dedicated BEV model in 2021
  • Establish a full EV line-up of 11 models and reach a 6.6% global EV market share by 2025
  • Sell 500,000 BEVs and one million eco-friendly vehicles by 2026
  • Simultaneously offer EV derivatives of existing models and dedicated EV models; differentiate pricing and specification
  • Nurture advanced markets as major bases for EVs; achieve a 20% sales share out of all Kia models by 2025
  • Selectively introduce EV models in emerging markets; and expand sales of ICE vehicles
  • Adopt development system for EV architecture
  • Achieve EV sales innovation via customized subscription model, battery rental and lease, etc.

Provision of customized mobility solutions

  • Pursue mobility services based on electric and autonomous vehicles, enter PBV business
  • Establish Mobility Hubs in cities with stricter environmental regulations and greater use of EVs; and provide eco-friendly mobility services
  • Explore new profit models such as logistics and car maintenance via Mobility Hubs
  • Operate mobility services based on electric and autonomous vehicles in the long term
  • Lead PBV markets for corporate clients; offer customized PBVs for target customers

Plan S will see Kia Motors invest a total of 29 trillion won (US $25 billion) by the end of 2025 to establish leadership in vehicle electrification and diversify its business.

Across its EV line-up, Kia will offer diverse options by simultaneously offering EV derivatives of existing models and dedicated EV models, with differentiated, customer-focused product features, such as dual charging capabilities (400V/800V), a future-oriented user experience, a single-charge driving range of over 500 kilometers, and sub-20-minute high-speed charging time.