The California-based automaker shared a new teaser image for the truck online, confirming its full reveal before the end of the year. Kevin Pavlov, Karma’s Chief of Operations, highlighted further details of the concept in an article published by Bloomberg on the 27th of January, confirming the truck is based on an all-wheel drive platform and will be manufactured at Karma’s factory in Moreno Valley, California. Despite its current status as a concept vehicle, Karma have already estimated that the truck will cost less than its Revero sports sedan – putting it under $135,000.

The concept itself, however, isn’t a typical electric truck. Karma has provided innovation in the rapidly growing sector by using an extended-range powertrain. This means that the truck will utilize an engine that has an onboard battery. Although what separates it from a hybrid is that the engine provides power to the battery that, in turn, provides power to the truck, similar to BMW’s i3 extended-range powertrain, released in 2014.

Bloomberg reports that Karma additionally plan to license its electric technology, such as their extended-range powertrain, and self-driving technology to other carmakers. Furthermore, the article confirmed that the architecture used for the truck will be used to produce a high-end SUV, a first for the Karma brand.

With this announcement, Karma have entered a competitive market. They join the likes of other EV-focused manufacturers such as Tesla and Rivian, alongside legacy automakers GM and Ford, who have unveiled similar electric pickup trucks, all scheduled to be released in the near future. However, Karma itself is the most contemporary manufacturer to be involved in this market – having launched in late 2015 as a revision of Fisker, its previous brand, following their acquisition by Wanxiang Group in early 2014. With their forward-thinking electrified concept truck, Karma looks to be continuing the legacy of Fisker – one of the first brands to provide luxury plug-in hybrid electric vehicles to the public.

While their competitors have prioritized performance and practicality in their electric pickup trucks, Karma is putting a strong emphasis on the technology that goes into theirs as well as the evolution of that technology in years to come. It will be quite some time before we hear more about the concept but, with a strong vision, Karma’s future in this competitive market already looks promising.