AutoNation, America’s automotive retailer, and Automatic Labs, Inc., a SiriusXM company that brings the power of connectivity to most cars available at AutoNation, are expanding the AutoNation Connected Car Program to additional markets.
The AutoNation Connected Car Program is powered by Automatic’s in-vehicle adapter and app, and was initially launched at five AutoNation USA stores in April 2019. Customers who take advantage of the program have access to important safety services such as Crash Alert and timely vehicle health notifications in vehicles without built-in connectivity, when choosing AutoNation to purchase their vehicles. Since launch, 97% of customers who activated at point-of-sale remain engaged with Automatic month over month. In turn, AutoNation has benefitted from higher retention of customers’ vehicle maintenance and service business.
Automatic’s Dealer Insights platform and customized analytics deliver daily reports to AutoNation, including information such as lists of customers with active recalls, engine light check alerts, service recommendations, and various data points about the health and performance of customer vehicles. AutoNation uses this valuable information to send targeted communications to its customers specific to their vehicles’ service and maintenance needs.