Cerence, introduced Cerence Cognitive Arbitrator, an AI-powered product in the Cerence Drive portfolio that makes it fast and easy to build in-car voice systems that deliver co-existence between the wide variety of virtual assistants, third-party services, and content available in today’s global digital ecosystem. Through a single voice-enabled or multi-modal interface, Cerence Cognitive Arbitrator removes the complexity of which assistant should execute a given task, giving users flexibility in their usage of assistants and enabling automakers to maintain their brand experience and data ownership.

Cerence Cognitive Arbitrator is a flexible, intelligent and singular hub that lets users make inquiries and complete tasks across their digital universe. This includes general purpose assistants like Amazon Alexa, Apple’s Siri, Google Assistant, and Microsoft Cortana; global voice assistants from consumer technology companies like Alibaba, Tencent and Yandex; and content services like OpenTable, Spotify, and Office 365 & Microsoft Teams.

The Cognitive Arbitrator serves as a voice router, listening, understanding and routing users’ requests to the assistant or content service best suited to accomplish the task. For example, drivers can request information about car functions like windshield wipers, ask for driving directions, stream music, or complete such tasks as shopping, food ordering, personal banking, and more, without needing to specify which assistant should receive and complete the request. And, for automakers, Cerence Cognitive Arbitrator provides a solution to a growing challenge – the desire to offer broad-based assistant access that enables users to extend their digital lives in the car and leverage multiple, co-existing assistants, while also maintaining control over data and creating a seamless, simple in-car experience.

Key benefits include:

  • Complete interoperability between Cerence-powered, in-vehicle assistants; mainstream, general-purpose assistants like Apple’s Siri, Amazon Alexa, Google Assistant, and Microsoft Cortana; voice assistants from global consumer technology companies like Alibaba, Tencent and Yandex; and content services like OpenTable and Spotify – all within a single, voice-powered interface that minimizes dead ends through clear hand-offs between assistants and services
  • Both explicit and implicit handling and routing of user requests; for example, a user can say, “Hey Alexa, open my garage door,” or “Open my garage door” and receive the same result, without having to reference a specific assistant or service by name
  • Ability to automatically learn preferences over time, so the arbitrator knows which assistant or content service the user prefers for specific tasks
  • Contextual understanding of all the tasks completed from within any assistant, allowing users to modify previous tasks, such as “Cancel my last order”
  • Integration with multiple services and agents simultaneously to complete a series of complex tasks, such as “Order my usual Chinese takeout after my last meeting today”
  • Enablement for automotive OEMs to control the business logic behind the arbitration to maintain control over the user experience